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rich anchor text

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    Keyword rich anchor text refers to links containing your target keywords within the link text - as opposed to links which say "click here", "link", the domain name, the website name, and so on.

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    Junior Member kajal's Avatar
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    Hi Friends,
    Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. It usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.

    Keyword rich anchor text refers to links containing your target keywords within the link text - as opposed to links which say "click here", "link", the domain name, the website name, and so on.

    If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.

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    Keyword Rich Anchor text refers to any anchor text that has a portion of the intended keyword you would like to rank for.

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