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How to create meta title & description better than my competitors?
I have seen people creating meta descriptions following their competitors but how can we stand out from them by copying the same? Is there any way we can create better meta title and description?
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Support meta descriptions with strong page titles. Use the keyword but don't overuse it. Place the keyword near the front of the title. Focus on readers, not just search engines. Show benefits and value. Include your brand name when relevant. Write 50 to 60 characters. Write unique page titles for each page.
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We don't need to copy their metas, make your own and try to make a catchy title and don't forget to include LSI in metas!
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Create unique titles and descriptions based on your keywords & you can keep competitor's metas in mind while making yours so that you know how to create it crisp!
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It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
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