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    Junior Member kajal's Avatar
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    Hi Friends,

    Link building refers to the number and quality of incoming links which are pointing to your site. One way link is the process of building your site's links on other sites without any exchange. For examples, all off -page techniques you use like social bookmarking, articles submission, directory submission,classified etc. Links should be targeted on proper keywords to get traffic from those keywords. Link building is a kind of good backlink which helps to increase the page rank of your site. One way link building is considered the most useful one in Google as you do not have to provide a backlink to the website from where you build your domain link. Other ways like two way and three way links are harmful as they are considered as link trades between websites and is considered negative by Google.

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    The number and quality of incoming links which are pointing to your site. One way the link is the process of building your site's links on other sites without any exchange.

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    Hope this example helps you to understand the scenario.

    A -> B (one way)
    A <--> B (Two way)
    A -> B -> C -> A (Three way)

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