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exit rate

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  2. #2
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    For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
    For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
    Bounce Rate for a page is based only on sessions that start with that page.

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    Monday: Page B > Page A > Page C > Exit
    Tuesday: Page B > Exit
    Wednesday: Page A > Page C > Page B > Exit
    Thursday: Page C > Exit
    Friday: Page B > Page C > Page A > Exit
    The % Exit and Bounce Rate calculations are:

    Exit Rate:

    Page A: 33% (3 sessions included Page A, 1 session exited from Page A)
    Page B: 50% (4 sessions included Page B, 2 sessions exited from Page B)
    Page C: 50% (4 sessions included Page C, 2 sessions exited from Page C)

  5. #5
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    Exit rate is the percentage of visitors who left your site from that page. Like Bounce rate, high exit rate also not good for your website.

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