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Do you think Emojis will impact search trends?

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    They add expressive value to text conversation. Where words would fail (in text, phone-based communication) or instances of ambiguity may be present, sarcasm that may not be received by the message recipient, etc, emojis make up for tone, facial expressions, sometimes even bodily movement.

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    SERoundtable recently wrote about Google Webmaster Trends Analyst John Mueller’s comments on emojis in search results - comments that went against the common perception that I was first taught almost 10 years ago. Don’t put special characters in your description or Google will penalise the result.

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