Magento Expert Forum - Improve your Magento experience

Results 1 to 2 of 2

When using CPA Bidding for Google Shopping Ads?

  1. #1

  2. #2
    Junior Member kajal's Avatar
    Join Date
    Sep 2014
    Thanked 15 Times in 15 Posts


    Hi Friends,
    CPA bidding uses machine learning to optimize your campaign. Using historical performance data, the conversion optimizer understands the dynamics of the campaign and alters bidding based on the probability of a conversion. For eg. If the CO feels a particular keyword/placement has been converting well, then it will ensure the bids are adjusted to get a conversion from that keyword/placement.

    Factors to consider while trying out CPA bidding

    Ensure the campaign is already optimized. For eg. if you want to ensure your campaign converts at $35, ensure it is already optimized and converts around $35. If you turn CO on while your campaign is converting at $50 and choose CPA limit as $35, you will immediately loose a ton of traffic and the campaign will take a log time before it optimizes the campaign.
    Constantly monitor the campaign to check if there are any discrepancies. Don’t set it up and forget it.

Tags for this Thread


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts