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CPC calculated

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    Junior Member kajal's Avatar
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    Hi Friends,
    For each query there exists an ad rank threshold that every ad needs to meet (or exceed) to get to the top of the SERP.

    If your Ad’ ad rank does not succeed to do so your Ad will not show in any of the top slots but rather on the bottom of the page.

    In case your Ad does not meet the Ad rank threshold for the first page you won’t show there at all.

    Since these thresholds exist for every auction Your ad Rank is compares to that threshold.

    From there the actual CPC is determined.

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