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Cpc

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    Junior Member kajal's Avatar
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    Hi Friends,
    Maximum CPC bid: Definition. A bid that you set to determine the highest amount that you're willing to pay for a click on your ad. If someone clicks your ad, that click won't cost you more than the maximum cost-per-click bid (or "max. CPC") that you set.

    If you work to a Cost Per Acquisition KPI, then you need 2 bits of data:

    Your conversion rate
    Your target CPA
    Conversion Rate x Target CPA = Max CPC

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    Junior Member denverlawyers's Avatar
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    A bid that you set to determine the highest amount that you're willing to pay for a click on your ad. If someone clicks your ad, that click won't cost you more than the maximum cost-per-click bid (or "max. CPC") that you set.

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