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How often do you publish blogs on Websites?

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    If you’re not sure how often you should post new content to your website, there are two simple schedules that do the trick in most cases:

    Weekly and bi-weekly Publications - These are the perfect rates for small and growing blogs, involving one or two authors.
    Daily Posts - This type of schedule is highly effective, but only sustainable if you’re a writing machine or part of a team for a website with a large following.

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    Your blog is the backbone of your online content marketing strategy—or at least, it should be.

    It’s the sticking point for new visitors, a conduit for attracting more traffic, a chance to build your brand reputation, and a focal zone for securing conversions.

    But blogs don’t work like billboards. You can’t just create some good content, publish it, and sit back and wait and expect to see significant results. Instead, you need to promote that content, make regular changes, updates, and additions to it, and add new content periodically.

    So how often should you update your blog? I’m going to examine this question from two main angles. First, the small, regular updates, or in other words, the new blog posts you publish to your website. Then, the big, overarching updates, or web redesigns that affect your entire site.

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