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What are PLA Ads?

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    Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis.

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    Product Listing Ads are incredibly convenient for online seekers of various products. These are the advertisements that usually come with a picture of the product attached, which is how we differentiate between them and the usual advertisements, which comprise of plain informative text. The Product Listing Ads directly get us to the website of the seller who has put up the ad by directly buying it from Adwords. On demand by online sellers, such advertisements are created by Adwords and bought by the sellers in an effort to ease the buyers’ connectivity with various sites.

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    Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis.

    Therefore, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that ad. No payments are made when users see the ad but don't decide to click.

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