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What factors affect landing page quality?

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  2. #2
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    Relevance, useful and original content.
    Trustworthiness and transparency on your page.
    Navigate easily by the people.
    Visitor should spend more time on your landing page.

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    Quality score is the metric Google ads, Bings ads and other such platforms use to determine your Adword relevancy and rank.

    Google wants to display the ads which best suit to the users search query on the top.

    But here’s the thing.

    The crawler don’t understand the words and text like humans do.

    So the google crawler use certain parameters to determine the relevancy of your advert for the user.

    These parameters comprise of three things: click through rate, landing page experience and ad relevance. All three of them are important.

    I will explain later how Google crawler understand these three features and grade your advert.

    But for now, it’s important to note that your ad quality score is very important and your Landing page affect quality score.

    In an ad rank auction, Google evaluates these factors and then combine to calculate your quality score.

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    I would rather say its an old fashioned question for post count

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