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What is the difference between a dofollow and nofollow and how are they used?

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    DoFollow Links: Dofollow links are those links which do not contain Rel = ”Nofollow” attribute. These links have the potential to improve the ranking & credibility of your website in search engines. If a webmaster is linking back to you with this type of link, then both Search Engine and Humans will be able to follow you.

    A no follow link is a link that does not count as a point in the page's favor, does not boost PageRank, and doesn't help a page's placement in the SERPs.

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