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Analytics

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    Junior Member denverlawyers's Avatar
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    (not set) denotes that Google Analytics didn't receive any information for the item (dimension) you selected. It's generally associated with any direct/referral visit, since it does not have campaign information such as keyword, match type, etc. associated with the visit.

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    Not set is a name that Analytics uses for dimensions it has received no information on.

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    Quote Originally Posted by denverlawyers View Post
    (not set) denotes that Google Analytics didn't receive any information for the item (dimension) you selected. It's generally associated with any direct/referral visit, since it does not have campaign information such as keyword, match type, etc. associated with the visit.
    I agree with this as I found the same answer when I googled your question

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