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What Are Relevant Metrics For Tracking Social Media Success?

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    Which metrics you are currently utilizing?

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    If you really want to track your social media success, you need to take a step back and compare your actions and results you achieved

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    Volume. The first – and easiest – social media metric to measure is volume. ...
    Reach. Reach measures the spread of a social media conversation. ...
    Engagement. ...
    Influence. ...
    Share of Voice.

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