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Why do you need to know about backlinks to competitors’ websites?

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    So we can know the authoritative sources they are strengthening their backlinks with

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    Its a good approach to maintain backlinks. You can use their research to create backlinks for yourself. Also, it is very essential to have a look at your competitors to win the race

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    If they're ranking for that many keywords (which they are), they most likely have a ton of backlinks. ... But they're a competitor in an SEO sense; they're competing for similar keywords and are in a similar niche, meaning that the tactics they use to obtain backlinks may work for us, too.

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