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What Is Google Publisher Tags in PPC marketing ?

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    The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting builds the request, and displays the ad on web pages.

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    Benefits of using GPT
    There are multiple benefits of using these tags:

    Multi-level inventory hierarchy: The Google Publisher Tag allows you to use more granular levels of inventory in the Ad Manager front-end. With multiple levels of hierarchy, you'll be able to create much more specific targeting based on your site content. Learn more
    Faster page loads: An asynchronous JavaScript fetch means that instead of waiting for the JavaScript to be returned from the Ad Manager servers, the page continues rendering and loads the ads into iframes when the creatives are returned from the server. Learn more
    Google Publisher Console: The tag comes with a built-in debugging and support tool called the Google Publisher Console, which is enabled on all pages containing the Google Publisher Tag. Learn more
    Single request architecture (SRA): Instead of sending individual ad requests to Ad Manager servers, the browser is able to send one request notifying the server of all ad units on the page. This is the recommended request mode, as it enables advanced roadblocking and improves page load time. Learn more
    Automated setup for interstitials: Ad Manager lets you specify that your tags are for an out-of-page unit and automatically adds the additional code. There's no need to add code manually. Learn more
    SafeFrame capability: SafeFrame technology enables transparent and rich interactions between page content and ads, while providing publisher control and preventing external access to sensitive data. Learn more
    Support responsive design: You can use GPT to build responsive ads that fit the browser your visitors use to view your website. This means that your ads will look good whether your visitors are using a desktop, tablet, or smartphone. Learn more
    Automatic cache-busting: When GPT assembles ad requests corresponding to a page view, it automatically includes a "correlator" value, eliminating the need to manually insert a cache-busting value in the tag.*

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    Google Publisher Tags (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you (such as ad unit code, ad size, and key-values), builds the request, and displays the ad on web pages or mobile apps.

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    What is PPC?
    PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

    The Basics
    PPC is used for all types of campaign goals, including:

    Increasing sales
    Generating leads
    Promoting brand awareness
    PPC is all about relevance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring. For example, if a user searches for “blue running shoes,” an advertiser can show an ad speaking to “blue running shoes.”

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    It is not possible for us to pen down everything here so it is better if you find it out on Google

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