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What is CTR and how to boost it?

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    CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. It is obvious that CTR will be increased if your keywords will appear on the top positions.

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    Anyone who's ever even dipped a toe in the performance marketing ocean has heard of CTR. CTR, which stands for “Click-Through Rate”, is a calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions).

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