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What is Canonical URL?

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    A canonical URL refers to an HTML link element, with the attribute of rel="canonical" , found in the <head> element of your webpage. It specifies to search engines your preferred URL.

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    A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page.

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    Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

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    The canonical URL is a meta tag that allows search engines to index the preferred URL of a site from multiple available URLs. The canonization process is the process of selecting the canonical URL for a particular site.

    When searching for content using a search engine, you will discover that there are multiple URLs leading to the same website. However, only one of them will be the canonical URL of the site. When webmasters add a canonical URL to each page, they can avoid duplicate duplicate search engine penalties and ensure that users access the right page every time.

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    A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in April 2012.

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