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What is long tail keyword?

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    Junior Member kajal's Avatar
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    Long tail keywords are phrases containing over 4+ words that make search results highly specific.

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    A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms.

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    Transposed into the world of SEO-optimized copywriting, this principle proposes that an SEO strategy should consider some generic keywords that target a large traffic AND several keywords that attract only a very targeted low traffic. Collectively, these long-tail keywords will convert more, since they will attract the desired traffic.

    In other words, this principle suggests that it is often better to opt for a targeted strategy to improve its SEO, rather than just trying to stand out on very competitive queries.

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    Junior Member Simi123's Avatar
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    A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms

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