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What is referral traffic?

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    Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

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    Referrals in Google Analytics show you sites that “referred” visitors to your site by clicking a link. This category excludes advertising visits, as well as organic search, in most cases. To view referrals, go to Acquisition > All Traffic > Referrals.

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    Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

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