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What is Ad rank?

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    A value that's used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank.

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    Ad Rank is the equivalent of the mysterious algorithm that ranks sites in Google's organic search results. The difference between Ad Rank and that algorithm is that Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the ad.

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