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Differentiate between a do-follow and a no-follow link.

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    Search Engine reads only Do-follow backlinks Not no-follow links for higher rankings.

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    Dofollow links are those links which do not contain Rel=”Nofollow” attribute. These links have the potential to improve the ranking & credibility of your website in search engines. If a webmaster is linking back to you with this type of link, then both Search Engine and Humans will be able to follow you.

    Nofollow links are opposite of do-follow links!

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    Dofollow backlinks allow Google or whatever search engine is being used, to follow them and reach your website. Basically, these are links that will pass on the SEO benefits of the website where it is built from to the hyperlinked website. This will improve its ranking position significantly in search engines.

    A no follow link is a link that does not count as a point in the page's favor, does not boost PageRank, and doesn't help a page's placement in the SERPs. The nofollow tag is basically a notice sign for search engines saying “don't count this.”

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