In online stores, customers can sometimes see a product without available price. Why do people try to hide price of products? Is that good or bad? The answer is NO. It’s actually a psychological strategy in business. So, let’s read the following part to understand why online store owners need to hide price and how to hide price effectively.
I. The main reason to hide price
Hiding price of products carries a very good psychological reason. It is said that “Cost doesn’t allow the customers to see the value that they will get”. However, in fact, customers have a tendency to give up purchasing a product because they can’t afford it. They give the priority to the price first but forget about the advantages that they can get from your products. Therefore, sometimes, store owners need to choose to hide price. The hidden price will be the motivation for customers to keep on click and contact to your system. As the process of digging more, they can receive information about products and decide to purchase rather than give up right after looking at the available price. Another case is that customers only need to know price of products in your store to compare with other stores. To avoid this situation, it is necessary that store owners get rid of price of products with this group of visitors.
II. An effective way to hide price
Because hiding price is of great importance in online business, store owners concern more about this psychological method. It is essential that store owners need to apply extensions to hide price in an appropriate way. The recommendation for them is that they should install Call For Price by MageHit. This extension is said to be one of the best extensions supporting for hiding price. Let’s see some features of this extension to understand more about it:
1. Remove products’ price and use “Call For Price” instead of “Add to Cart” to help customers find out prices
2. Offer an very responsive tool – AJAX form to help customers to contact with stores easily
3. Allow to send an email for admins after each AJAX form submitted to remind admins to answer the customers’ request
4. Allow admins to apply the function of Call For Price to specific products, categories and group of customers
It can be seen that hiding price is a necessary part in business. For those who want to develop online business, it is highly recommended that they choose Magento Call for Price to complete this task effectively and professionally.
>> See more details about Call For Price here
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