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What is PPC?

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    PPC stands for Pay Per Click. It is an online advertising tool which is offered by Google.

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    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

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    Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

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    PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

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