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What is EMD update?

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    The EMD update algorithmically targets websites that use an exact match domain to rank for keywords in Google.

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    The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

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    EMD stands for exact match domain was an update issued by Google to prevent the exact keyword match domain which has low quality content from ranking at top positions in the search engine results. The update was especially for those domains which have exact keyword match in the domain name.

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    The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

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    The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings

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    EMD stands for exact match domain. Google launch EMD in 2012. EMD filter out the poor website that has exact keyword or phrase match in a domain name.

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    The Exact-Match Domain (EMD) Update is a change in Google's ranking algorithm launched on 27th September 2012. More details about it are already shared by members and are also available on Google.

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    Google recently announced the EMD update. EMD stands for Exact Match Domains. The exact match domains update is a new filter aimed at ensuring that low-quality websites do not attain a high Page Rank (PR) and rise high in Google’s SERPs (search engine results pages) just because such websites have the relevant search term in the domain names. Google states that EMD, like the other filters (Google Panda and Google Penguin), will be updated regularly.

    The updates are important because they fix bugs that might not have been anticipated by Google in previous releases. They also try to catch pages that were not caught before. The update may even free pages that might have been mistakenly caught.

    There is a common misconception that EMD updates mean websites that have domain names that are search terms will no longer rank well. There is no evidence of discrimination. Another misconception is that Google is favoring itself. This is not so since Google did not wipe out the likes of cars.com, usedcars.com, and movies.com. What will be targeted are websites like ‘online-learning-institutes.com’ that are hoping to take advantage of the domain name even with substandard content.

    The EMD update is meant to target websites that have ‘scraped’ content from others and sites that are ‘packed’ with ads (that do not have any content). The update also seems to target websites that have ‘spun’ content.

    Google Panda punishes websites that have bad content, but it was not doing a good job when it came to exact match domains. The new EMD update is meant to filter out what Google Panda does not get.

    If your domain name includes a search term, take preemptive action today! Hire an SEO services company to ensure that the new exact match domains update does not affect your search rankings. If you’ve already noticed a drop in your rankings, you know you should’t wait. Search for a seo company that understands the Google updates and helped other sites recover lost rankings.

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