A Magento 2 store may undergo changes from time to time. There may be changes in product or catalog pages or changed the location entirely! In such cases, if the URL rewriting is not taken care of, then the store might lose potential customers due to landing on the page that does not exist anymore.

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Also, the admin would want to rewrite the URL with higher value keywords to make it more search friendly and improve the SEO of the store. If you’re going to do the same for your store, learn how to manage the Magento 2 URL rewrite!

For detailed step-wise process, visit How to Manage Magento 2 URL Rewrite

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