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What is the difference between a dofollow and nofollow and how are they used?

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    Nofollow links will not allow Google to pass through them. Whereas dofollow will allow Google to pass through them. You can give nofollow to external sites which have low page authority sites.

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    Dofollow links help in ranking and pass the link juice to the webpages where Nofollow links help to generate the traffic to the website.

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    Dofollow links are those links which do not contain Rel=”Nofollow” attribute. These links have the potential to improve the ranking & credibility of your website in search engines. If a webmaster is linking back to you with this type of link, then both Search Engine and Humans will be able to follow you.

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    Nofollow links don't pass on the recommendation to the links while dofollow ones passes on the link recommendation.

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    Nofollow links are backlinks that have rel=”nofolow” added in the URL.
    Links that “point” to another site are called do follow links. These pass link juice to a page, help to increase its PageRank and raise its profile to the search engines. The more natural do follow links a website/page has, the higher it is likely to rank online.


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    Hi.....!
    Even though, it's a good practice to use Nofollow link attribute to those link, where you don't want to pass link-juice. Dofollow links allow google (all search engines) to follow them and reach our website. ... If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you.
    Thanks...

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