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Is double layer security of domain like http to https affect website ranking?

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    Junior Member denverlawyers's Avatar
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    https is recommended by Google and it also increases user's trust factor with the website

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    HTTPS over HTTP was finally declared as one of the actual SEO ranking factors back in 2014. But, as many have stated, it's a relatively low ranking element and if it came down to TWO websites that were identical in all other aspects, then sure, the one with a validated SSL certificate would win. But, how often does that happen?

    If you don't sell or use private information on your website, why would you run out and purchase an SSL cert? It's not feasible in my opinion.


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    Last edited by vishnu; 02-05-2019 at 07:13 AM.

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    While converting to HTTPS may not increase your ranking much directly at the moment, almost all experts recommend it as part of an overall SEO strategy.

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    Yes it affect website ranking, HTTPS evokes trust factor of the website

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    There are little to no issues when switching to HTTPS, especially for SEO. But implementing the secure switch incorrectly can hurt your site and possibly your SEO and cause a sustained loss in traffic. ... Redirect to HTTPS pages by server-side 301 HTTP redirects (mod_rewrite is common)

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