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How many keywords should you have in an ad group?

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    Junior Member Simi123's Avatar
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    While Google itself suggests on using 10-20 keywords when creating a new ad group. You might think of it as a best practice to continue, adding similar/related terms that stick with the theme of the ad group or excluding the terms that turns out to be low performing.

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    Junior Member kanetailor's Avatar
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    Per add group have 10-20 keywords

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    Junior Member denverlawyers's Avatar
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    Depends on your target categories
    Quote Originally Posted by Skymedia View Post
    How many keywords should you have in an ad group?

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    Not more than 20 keywords per ad group.

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    Ideally 2 to 4 keywords should be in per ad group.

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    Junior Member kajal's Avatar
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    The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

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    The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

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