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The Importance of Social Proof in Magento 2
Social proof is a psychological phenomenon or an informational social influence that people assume that others’ actions are reflective of the correct behavior. It is very important to all e-commerce stores, especially Magento 2 sites. Today, I want to talk about the advantages of social proof for Magento 2 sites. Let’s explore in this infographic:

You can read this blog for more information: https://bsscommerce.com/blog/why-is-...-so-important/
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I can't agree with you more. Social proof is one of the most valuable assets Magento 2 store owners can gain and turn into a competitive edge to enrich on-site content, build trust with online shoppers, encourage more conversion actions, and finally win larger sales. 
If you're ready to leverage your Magento 2 Social Proof, you should take Magento 2 Product Images by Customer extension and Magento 2 Advanced Reviews extension into consideration. The earlier allows customer to upload their images with your products to Magento 2 product page. The later empowers the reviews and ratings functionalities to gain trustworthiness for your products.
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