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What is the difference between white hat SEO and black hat SEO?

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    anseo

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    Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. For example, keyword stuffing, invisible text and doorway pages.

    White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices.

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    Black Hat SEO refers to unethical ways of the ranking higher website in SERP. It includes keyword stuffing, link exchanges etc.

    White Hat SEO refers to following the guidelines of Google.

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