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What are the key elements to optimize the conversion rates per PPC?

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  2. #2
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    1: Know Your Market. ...
    2: Strategize Accordingly. ...
    3: Know and Understand Your Traffic Sources. ...
    4: Develop an Appropriate Call to Action Mechanism. ...
    5: Set Realistic Targets And Know When To Convert Your Prospects. ...
    6: Shout About Your Strong Points.

  3. #3
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    -Track Your Conversions
    -Keep Testing (A/B Split Testing)
    -Align Ad Copy with Landing Pages
    -Improve Your Click Through Rate (CTR)
    -Use Negative Keywords
    -Use Remarketing

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