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What is the meaning of competitive analysis

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    Junior Member kajal's Avatar
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    competitive analysis is the way through which you spy on your competitors, and check how they run their campaign, like the ad formats your competitors are using for monetization, their ads performance, etc... This are features that most of the spy-tools integrate to their services, so if you have any problem doing this, then you can subscribe to any of those one, and they should be helpful for this purpose. ADMobiSpy, the cheapest, but really good tool for this, Whatrunswhere also, which is not very expensive, and works well also!! Hope this could help you out.

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    The process of identifying key competitors; assessing their objectives, strategies, strength and weakness

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    The process of identifying key competitors; assessing their objectives, strategies, strength and weakness

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    It is a process of analyzing what your competitors are doing to rank their web pages on the SERP, from where their links have come, what keywords are they targeting.

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    Don't you know the meaning of term competitive & analysis ?
    question itself gives you the answer.!

    Quote Originally Posted by ranisharma1531 View Post
    hello friends,



    What is the meaning of competitive analysis...???

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    It is the process of analyzing your competitors that what they done to get their keyword ranking's on Search Engine Result Pages..

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    Competitive Analysis. Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.

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    Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. ... First and foremost, according to Google mobile websites typically run on one out of three different configurations: 1. Responsive Web Design

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    The process of identifying key competitors; assessing their objectives, strategies, strength and weakness

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    A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

    Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's business. Answer questions such as:

    Who are your competitors?
    What products or services do they sell?
    What is each competitor's market share?
    What are their past strategies?
    What are their current strategies?
    What type of media are used to market their products or services?
    How many hours per week do they purchase to advertise through the media used in this market?
    What are each competitor's strengths and weaknesses?
    What potential threats do your competitors pose?
    What potential opportunities do they make available for you?
    A quick and easy way to compare your product or service with similar ones on the market is to make a competition grid. Down the left side of a piece of paper, write the names of four or five products or services that compete with yours. To help you generate this list, think of what your customers would buy if they didn't buy your product or service.

    Across the top of the paper, list the main features and characteristics of each product or service. Include such things as target market, price, size, method of distribution, and extent of customer service for a product. For a service, list prospective buyers, where the service is available, price, website, toll-free phone number, and other features that are relevant. A glance at the competition grid will help you see where your product fits in the overall market.

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    Competitive analysis means analyzing and evaluating the strategies used by the competitors.

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