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Why do all fashion websites use black and white themes?

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    Question Why do all fashion websites use black and white themes?

    If you take a look at luxury brands logo design and brand identities they tend to go for simple two color palette mainly black and white. (Chanel, YSL, Prada, etc.). I believe there is an association between the high-end feel the fashion sites want to communicate and the choice of these two colors. Why is BnW?


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    The main reason for the black and white theme was to allow the photography to stand out. The fashion industry is very much photo-centric, so to focus on the product it is necessary to choose simple colors. So their choise is always black and white. You can try this HTML Template for your fashion industries.

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    You can think simply that the less color you show, the more luxury you are

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    The main reason we chose a white background allow us the photography to stand out. Shopping for fashion online is a very photo-centric experience -- you can't look at the item in person, so you need high quality photos with a lot of detail. If you have a lot of color on the site, it can distract the user and take the focus away from the product.

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    If you See at luxury brands logo design and brand identities they tend to go for simple two-color palette mainly black and white. According to Advansys black in the fashion industry is associated with being thin. I believe there is an association between the high-end feel the fashion sites want to communicate and the choice of these two colors.

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