Magento Expert Forum - Improve your Magento experience

Results 1 to 6 of 6

Why do all fashion websites use black and white themes?

  1. #1
    New member
    Join Date
    Feb 2018
    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Question Why do all fashion websites use black and white themes?

    If you take a look at luxury brands logo design and brand identities they tend to go for simple two color palette mainly black and white. (Chanel, YSL, Prada, etc.). I believe there is an association between the high-end feel the fashion sites want to communicate and the choice of these two colors. Why is BnW?


    ---------------------------------------------------------------
    Hello, my name is Eluxi, nice to meet Everyone | hut be phot | hút bể phốt

    View more threads in the same category:

    Last edited by mouseluxi; 10-03-2018 at 04:00 AM.

  2. #2
    Junior Member
    Join Date
    May 2017
    Posts
    46
    Thanks
    1
    Thanked 0 Times in 0 Posts

    Default

    The main reason for the black and white theme was to allow the photography to stand out. The fashion industry is very much photo-centric, so to focus on the product it is necessary to choose simple colors. So their choise is always black and white. You can try this HTML Template for your fashion industries.

  3. #3
    New member
    Join Date
    Mar 2018
    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    You can think simply that the less color you show, the more luxury you are

  4. #4
    Junior Member
    Join Date
    Feb 2018
    Posts
    59
    Thanks
    0
    Thanked 1 Time in 1 Post

    Default

    The main reason we chose a white background allow us the photography to stand out. Shopping for fashion online is a very photo-centric experience -- you can't look at the item in person, so you need high quality photos with a lot of detail. If you have a lot of color on the site, it can distract the user and take the focus away from the product.

  5. #5
    Junior Member
    Join Date
    Apr 2017
    Location
    Ahmedabad, India
    Posts
    119
    Thanks
    3
    Thanked 0 Times in 0 Posts

    Default

    If you See at luxury brands logo design and brand identities they tend to go for simple two-color palette mainly black and white. According to Advansys black in the fashion industry is associated with being thin. I believe there is an association between the high-end feel the fashion sites want to communicate and the choice of these two colors.

  6. #6
    Junior Member nikol's Avatar
    Join Date
    Sep 2018
    Posts
    7
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    I have not noticed such a trend, I often use a customs broker https://clearitusa.com/ to order an interesting product. The site is easy to use, has a convenient menu and nice design. I can order the product in a few minutes, and it is very convenient.

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •