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Why Bing is not as successful as Google?

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    Bing even does a few things better, like video. But, while I occasionally preferred Bing's results to Google for general searches, Google's ability to dig things out of the darkest corners of the internet is just too valuable. It's a closer call than I expected, but Google is still the best search engine around.

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    But aside from the fact that more people are frequenting Google, thus finding more reason to use its search engine, Google understands better than any other company that a search engine needs to achieve two goals in order to be successful:

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    Bing's video search is significantly better than Google's. This is the biggest difference between the two (and why Bing has a bit of a reputation as “the porn search engine”). ... Bing gives more autocomplete suggestions than Google does in most cases. Google only gives four, while Bing gives eight.

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    Let's start with the Bing app, technically Microsoft Bing Search. This almost certainly isn't how most people experience Microsoft's search engine, but the app does have over 5 million downloads in the Google Play Store alone. People use it. ... When you open the Bing app, the act of searching is almost incidental

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    1. Google came first. Yeah, suck it up Microsoft.
    2. We're all used to using Google. Whereas Bing might be out of non Internet savvy people comfort zone.
    3. Bing seems to be more complex or unfamiliar, and we all know Google and how to use it. Why on earth would a search engine feature world places images? Google just keeps it simpler and straight to the point.
    4. The term "to Google something" has been accepted officially in some languages eg. Spanish.
    If you say "Wanna know something? Bing it" you may be looked at in a weird way.
    5. I'm improvising on this one, but I consider people tend to relate the word Google with searching, while Bing pops up Chandler.
    6. Google has some built-in features (commands) that Bing lacks. For instance, try googling "100 usd to eur", or "today's weather", and Google will show a card with the information you were looking for. On the other hand, Bing doesn't have these features, it just redirects to web sites. This is only on still beta countries, like for example, Bing Mexico, Bing Switzerland, etc.
    7. Google UI is much cleaner than Bing's.
    8. Microsoft has a reputation of "evil" company, while Google's "Don't be evil" seems friendlier
    9. Google has Instant and I'm feeling lucky features. While not a deal-breaker, these two things improve the user experience on Google. Needless to say, Bing misses these perks.

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    Personally, I don't know why Google is more popular. I know, that we are able to find porn using Bing and this is a problem for people with children. They don't want children to see it. That's why I use Google and when I want to watch porn, I had better go to this site and do it for free.

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