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What is the difference between Reciprocal Link and Link Juice?

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    A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's website. Although It’s against Google guidelines, a lot of SEOs have found success with their 2-way / 3-way reciprocal link exchanges.

    While, Link Juice is the amount of positive ranking factor that a link passes from one page to the next. It is an SEO value one backlink gives to the website it connects with.

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