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What is the role of a hummingbird in SEO?

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    Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird”. It’s the name of the new search algorithm that Google is using; one that Google says should return better results.

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    Hummingbird is a new algorithm that takes into account more than 200 factors before affecting search rankings. While previously, searches were based on keywords, this platform considers not just a word but the meaning of a query and depends on a whole sentence to arrive at rankings

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    Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
    One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

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    One of the updates. It's role is to prevent long tail keywords spamming. You should focus on short and accurate keywords.

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    "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords.

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