Mobile SEO Dos & Don’ts?

[shyamdas]

DON’T assume all “mobile” traffic is mobile.  Some of it is robots.
DON’T create short, fluffy content for mobile users.  They want a good return on their investment.  Mobile browsing is painful and users don’t want to waste their time on low quality content.
DO make your site easy to read on a smart device.
DO use mobile-friendly navigation.  “Less is more”
DO expect mobile users to be more ephemeral than desktop users.

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[besthotellahore]

DO: Use analytics to measure performance. ...
DO: Focus your content around keywords. ...
DO: Use relevant links. ...
DO: Optimise images for SEO. ...
DO: Create relevant content. ...
DO: Make web pages mobile responsive.