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What is Pogo-Sticking?

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    Pogo-Sticking is what happens when a user performs a search query, finds a site and clicks on it, then realizes it’s not what they want so they click back to the search results.

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    Pogo-sticking can occur for a number of reasons but it is important to note that this is not the same thing as having a high bounce rate. A high bounce rate generally means one of two things:

    Your webpage is managing to attract exactly the right audience and is satisfying their needs on the landing page; or
    Your webpage is somehow attracting exactly the wrong audience and they are leaving your website unsatisfied.

    Pogo-sticking refers only to the latter cause of high bounce rates. Depending on the nature of your website, wikis for example, a high bounce rate may be a sign of success but pogo-sticking is never a good thing.

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    Pogo Sticking simply means that when a website ranks highly but fails to satisfy the needs of the needs of people using that search term.

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    Suppose you are looking for a particular result in Search Engine Results Pages, but after clicking the result link you find out that it was not worth for you & therefore you immediately closed that page. Now, this effect is called as Pogo-Sticking in technical terms. Having a high Pogo-Sticking for your website will drop your ranking in SERP, so any business or company always gives this term its due importance. By using Google Analytics tool, you can easily measure it under the section of Bounce Rate.

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    A pogo stick is a device for jumping off the ground in a standing position, through the aid of a spring, or new high performance technologies, often used as a toy, exercise equipment or extreme sports instrument. It led to an extreme sport named extreme pogo or "Xpogo".

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