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How to do website audit?

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    Step 1: Set Your Criteria. Some of the main categories to evaluate are: ...
    Step 2: Use a Spreadsheet to Keep Notes and Stay Organized. A spreadsheet is useful for auditing your website in depth. ...
    Step 3: Review Budget Guidelines. ...
    Step 4: Prepare a Convincing Presentation and Make Your Case.

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    You Can Do Website Audit Manually Or With The Help Of Software.

    If You Would Like To Do Web Audit Manually Then You Must Have To Check Many Things Like:

    1. Contact Details Are Correctly Updated & Reviews Are Positive Or Not? On Google, Yelp & More Business Listing Websites Where Your Business Is Listed
    2. Likes, Shares, Re-tweets, Comments On Social Media Accounts
    3. Website Speed & Responsive Web Design ( Means Mobile Friendly Or Not? )
    4. Website Is Secure? Or SSL Certified?
    5. Meta Tags, Heading Tags, Google Page Rank, Alexa Rank, How Much Visitor Traffic Comes On?, Page Sessions, Page Views, Bounce Rate.
    6. Crawling Errors, Indexing Issues, Security Issues, XML/HTML Sitemap Generated & Submitted Or Not?
    7. Images & Videos Are Correctly Optimized

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    you can audit your website through audit tool

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    google analytics or google webmaster.

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    There are lots of Tools available to audit the Website like SEOPtime, SEOSiteCheckup

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