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Why Ranking is fluctuation more n more?

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    Junior Member kajal's Avatar
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    Several reasons behind the rapid change in the keyword ranking
    1. Search Engine Algorithm changes,
    2. Content Updates
    3. Tech Issue Site Loading.
    4. AMP is a big factor now, and Structured Data too
    5. Inbound Link Strategies
    6. Changes in your Title tags, meta keywords or Description
    7. Too many Spam Links linking to your sites.
    8. Negative Reviews from social sites..

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    Fluctuation of ranking again and again is known as Google dance. It happens from the cause of algorithm update and strategies of inbound link etc.

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    Thanks for this informative share.

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    Yes, Fluctuation in ranking means there are several reasons may occur. It depends on the website as well as targeting keyword. Some of the reasons are:

    1. Any Search engine updates (Recently Google Fred update came)
    2. Losing/Expired the quality backlinks
    3. Getting more spam backlinks
    4. Increasing bounce rate
    5. Competitors become stronger
    6. Negative feedback/reviews for your services/products

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    The fluctuations are because your competitors are ranking higher than your website. You need to work on more quality content and backlinks to rank higher and stable in search engine pages.

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    Thankx for introducing to the new term i.e google dance

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