what is remnant traffic?

[kajal]

what is remnant traffic?

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[sudhakar]

Remnant traffic is pretty much the term for unsold traffic. Remnant is the secondary campaigns that just pretty much increase your fill rate.

[clapcreative]

Can anybody explain more about remnant traffic?

[aceamerican]

Remnant traffic is pretty much the term for unsold traffic. Remnant is the secondary campaigns that just pretty much increase your fill rate

[giftsdaniel]

remnant first is the cheapest way to test a zones and sites traffic quality.

[jackar56]

Possibly traffic that didn't complete a lead or purchase, and would like to redirect them to something else.

[angeljoe]

Remnant traffic is pretty much the term for unsold traffic.

[RashidS]

Remnant Traffic do not have leads generated from your website and this are the one which is unsold on your website.

[astrologerhome]

This term is relevant primarily to sites that monetize their traffic by selling display ad inventory directly to advertisers. Remnant inventory refers to any ad units that have not been purchased by an advertiser, and this must be accounted for using another strategy (more on this below).

Ideally, a site will sell every one of its available ad impressions directly to advertisers at premium CPMs. More likely, however, is that a portion of expected ad impressions will go unsold.

For example, assume a publisher is expected to generate 5,000,000 pageviews during the upcoming month (let’s further assume there is one 728×90 leaderboard ad unit on every page). If the publisher has sold 4,000,000 of those leaderboard ad impressions to advertisers, they will have 1,000,000 remnant ad impressions that must be monetized in other ways.

[denverlawyers]

Remnant traffic is basically the ad traffic that has not been sold directly to an advertiser that must be sold in other ways. As the name suggests and is the definition, remnant is unsold traffic, which is usually referred to as low quality or waste of time and money.