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What is the url tracking ?

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    A tracking URL is a normal URL with parameters attached to it. When visitors come to your site from a tracking URL, HubSpot shows that traffic in the sources report.

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    URL tracking is the process of adding unique identifiers to your final URLs. If you aren't tagging your URLs for tracking in either Google Analytics or another third-tier system, you are losing out on helpful information.

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    URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking in either Google Analytics or another third-tier system, you are losing out on helpful information.

    When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely important to keep your data neatly separated. In the case of Google Analytics, if you don’t take care to tag your final URLs, the data you receive will be meaningless at best. For example, let’s say that you are running an SEO campaign that is performing well in Bing’s organic results AND you have Microsoft Advertising running full force with PPC traffic. If you don’t tag your URLs, all of those visitors – PPC and SEO – will be labeled as “organic” in Google Analytics.

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