ou have successfully created a Google AdWords Campaign and its running. Your next step is to measure the performance of your ad campaign. Whether you are running Google AdWords for driving traffic, generating leads or enabling sales, you need to evaluate matrices which defines ad performance.

You need to understand clearly the goals and objectives which you were trying to achieve through Google AdWords. Tracking statistics such as Clicks, Impressions and Click-through-rate (CTR) is the best way to start. You can thus calculate the return on investment against the ads you are running.

Understanding these stats help to identify whether your AdWords account is working as per your business goals or you need to refine your campaigns. Packers And Movers Kolkata Knowledge platform has listed some of the best measures to analyze the performance of your ad campaigns.

Use Report Editor

Analyze your data through multi-dimensional data and tables with the help of Report Editor. It allows you to filter data in terms of tables and charts. You don’t need to download heavy data for deeper analysis if you are using Report Editor. This format helps you to quickly visualize performance and trends in your data.

Engages with tables/Charts: Analyze deep insights with the help of charts
Multi-segment Analysis: Dice your data in tables as per your segmentation
Advanced Filtering: Apply filters on segmented metrics such as mobile clicks

If you are new to tracking Google AdWords, then you can start by clicking on ‘Campaign Tab’ in your AdWords account. It provides a complete view of data as per your campaign, ads and keywords.
Measure Click through Rate

Click-through-rate is the percentage of people who clicked on your ad. It is one of the most important parameter that tells how often a prospect is engaging with your ad. Improve you ad with the lowest CTR.
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