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What areas do you think are currently the most important in organically ranking?

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    I think, the Areas are currently the most important in organically ranking for a particular keyword is :

    1) Keyword in anchor text of external & internal back links.

    2) Internal link structure.

    3) Keyword density in content, title, description, alt tags, h1 tag etc.

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    Content play vital role in this regard. you should do well optimised content marketing. content should be well written, unique and relevant.

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    Backlinks are probably the most dominant factor in the Google algorithm for years now. Getting high quality backlinks is the best way to push your website up the search engines. Second, would be content and following that on page seo.

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    It is nothing like currently important as each and every SEO activity you do contribute in helping your website rank well.

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