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What is the main purpose of using keyword in SEO?

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    SEO keyword are the keywords and phrases in your web content that make it possible for people to find your site. Other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the search engine result page(SERP)s. Implementing keyword SEO will help your site rank above your competitors.

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    Main purpose of using keywords to optimize the full site with a simple word that word referred as Keyword.Because it is quite difficult to remember all sites which are provide that facility. means if we have to check dresses then it is difficult to remember all sites which are related to that keyword. So we type dress on the search engine then the Search engine returns the result related to that products.

    SEO, or search engine optimization, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search. If you have been struggling with your web traffic recently, it may be because you haven’t fully employed SEO to the best of your abilities. Nowadays, the battle to get to the top of Google, Yahoo!, Bing and the like has become quite a challenge, so you need all the help that you can get.

    Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

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    Main purpose of SEO to get high page rank on search engine result page.

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