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How To Configure Google Analytics In Magento

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    [ Contributor ] Wajid Hussain's Avatar
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    Default How To Configure Google Analytics In Magento

    One of the finest services that Google is offering for managing and designing your web page is Google Analytics. This feature allows you to give more attention to significant ratios like conversion, tracking records of your web pages.

    Often the issue is observed that numerous Magento store owners do not have a sound awareness of the services which Google Analytics is providing related to tracking. This feature offers in-depth insights of your web page’s traffic, visitor segmentation, demographics visualization and objective related tracking. To give your e-commerce business an edge and new dimension these services play an important role.

    Google Analytics is providing it’s users with a wide range of services like tracking the data and managing the records of the visitors and enabling sign up for the website. Nevertheless, the most complex task is to track the data and simultaneously doing its collection process for an E-commerce website.

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    Google Analytics is a free Google service which allows the webmasters and web site administrators to monitor their web sites' traffic and conversion ratio. Magento supports two types of tracking:

    Page View Tracking - Lists the origin from which your web store visitors linked to your store.
    E-commerce Tracking - Lists the customers that make purchases and what they buy.
    First you need to sign up at http://www.google.com/analytics/sign_up.html. You will receive a Google Analytics account number. Write it down since you will need it for the Magento configuration.

    Now, you need to configure the Google Analytics tracking in your Magento store. Open the your Admin area and navigate to System -> Configuration -> Sales -> Google API and expand the Google Analytics section.


    Pick the Yes option from the Enable drop-down menu. Enter the Google Analytics account number in the Account number field and click on the Save Config button. That's it, the Google Analytics code is added to your site.
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    First you need to sign up at http://www.google.com/analytics/sign_up.html. You will receive a Google Analytics account number. Note it down since you will need it for the Magento configuration.

    For configuring the Google Analytics tracking in your Magento store. Open the your Admin area and navigate to System -> Configuration -> Sales -> Google API and expand the Google Analytics section.

    Pick the Yes option from the Enable drop-down menu. Enter the Google Analytics account number in the Account number field and click on the Save Config button. That's it, the Google Analytics code is added to your site.

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