Reduction in costs – By the creation of a loyal customer base, businesses are enabled to bring down the cost that is being diverted to their rigorous marketing campaign. Here, word-of-mouth plays a crucial role as a powerful and cost-effective tool for marketing your brand.

Edge over your competition - Loyal customer tend to stick to the brand and that means it makes the business immune to competition and economic ups downs.

Increase up-selling and cross-selling – Once winning the loyalty of the customers, it is relatively easy to up-sell and cross sell the products and services. This can help a business in the long run.

View more threads in the same category: