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What is use of ALT-tags in SEO ?

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    Alternet text(ALT tag) is a simple HTML tag that represents an image description. By this,search engine can easily understand that what about the image is. If the image is visually not appeared or disable then alt tag helps us to know about the image. In SEO,this is a part of white hat techniques.
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    Google places a relatively high value on alt texts to determine what is on the image but also to determine the topic of surrounding text.

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    The term “alt tag” is a commonly used abbreviation of wha'ts actually an alt attribute on an img tag. Every time you have an image in your text, the alt tag should describe what's on the image. Screen readers for the blind and visually impaired will read out this text and thus make your image accessible.

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    The alternative attribute can be input within the ‘alt text’ or ‘alt tag’ of the image element and the exact wording used depends on the context of the image as much as the content itself. It helps to search engines to understand the image to relation. Because search engines can't read the image. It reads only text. These are also helps to improve the ranking of a website.

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    The term “alt tag” is a commonly used abbreviation of what's actually an alt attribute on an img tag. Every time you have an image in your text, the alt tag should describe what’s on the image. Screen readers for the blind and visually impaired will read out this text and thus make your image accessible. We can create alt tag with html tag <img src="image.jpg" alt="keyword" title="Text"/> Like I do for my Bulk SMS API services website

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    "Alt" tags help them to comprehend the images and related webpages.
    With the help of alt tag,you will increase the search engines returning your images in search queries.

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    Last edited by WellnessHerbs; 10-09-2016 at 06:32 AM.

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    An HTML element specified in the IMG tag to provide alternate text when an image on a Web page cannot be displayed.

    Example: < img alt="name of image (ALT TAG)" src="xyz.jpg" >

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    Alt tags are used to describe images to search engines.

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    An HTML element specified in the IMG tag to provide information about an image.

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    An alt tag is a text alternative for an image or object on your page. The alt tag will be read by screenreaders and other site readers as an alternative to the image itself.

    Keywords used in the ALT attribute of an image are treated as anchor text. Short, genuinely descriptive ALT tags also improve overall accessibility and have an exceedingly strong impact on images appearing in-line with searches from Google Image Search.
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    Google can't read images, in order to tell Google what your image is all about alt tag is used. It is recommended to use targeted keyword of the page in alt tag. This will increase the keyword density of the keyword too, and ultimately to improve the website ranking.

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    Browsers read the code that is used on the web to display the pages to the reader.

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    Can you please let me know, how browsers read the code ??

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    It is used for crawl our website images.

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    When it comes to on page optimization, we should take care of each and every thing. Because off page optimization can’t be 100% so in order to rank well, we need to make sure that our on page seo is up to the mark. SEO friendly images is one of the most important factor for on page search engine optimization. In this post, I will discuss how to make images seo friendly by using image ALT attribute/tag.

    As we all know that search engine bot cannot read images so they rely on image alt tag to determine, what the image is all about. If we use our target keyword in the image alt attribute then it will help to optimize the post better for that main keyword.

    seo friendly images

    Code: Image with ALT tag would look like below
    <img class="class name" title="Image title here" src="Image path here" alt="This is the alt tag - Search engine look into this" width="" height="" />

    Did you notice alt attribute in above code? I believe yes. This is where we need to use our main keyword, but wait!! If you are using 5 images in post then do we need to use main keyword in all the 5 images? No, its not a good practice, you must be thinking what’s the good practice to use keyword in ALT tag. Don’t worry, we will discuss this here in this post itself. But first let me show you where we need to add this, while uploading image in WordPress.

    Image ALT Tag

    When you upload any image in WordPress, the screen looks like the below screenshot. The “Alternate text” is not but your “ALT tag”.
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    Alt tags are also useful for users viewing a webpage on screen readers or browsers that can't process images.
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